Function

The Senior Director of Marketing is accountable for the successful operation of all marketing functions, including, but not limited to events, promotions, player development, database marketing and sales.  Develops a consistent and cohesive marketing plan, positioning the product and image consistent with corporate standards

Organizational Relationships

Line
·         Responsible to the general manager and Corporate Vice President of Property Marketing for successful performance of assigned duties
·         Responsible for the supervision and performance of all marketing staff

Staff
·         Assists and advises other departments and company personnel as necessary to ensure the successful performance of their assigned duties and the company overall

Specific Duties and Responsibilities
·         Develop and manage the department budgets
·         Review staffing levels to maintain budget level of employment, delegating authority and assigning responsibilities
·         Ensure the safety and security of employees and guests. Manages processes to reduce loss time injuries
·         Responsible for directing the overall sales effort
·         Development of staff, interviews, hires and evaluations
·         Developing and producing all promotional and entertainment efforts including player development activities and special events
·         Directing all database and direct response marketing including monitoring print production, mailing timelines and redemption rates and costs
·         Directing all advertising efforts with the advertising agency
·         Monitoring all public relations activities to ensure consistent and effective media relations and community awareness
·         Directing all player development activities and special events
·         Review departmental activities and promotional status with general manager and senior property leadership
·         Meet with departmental directors and managers as necessary
·         Other duties as assigned

Methods of Accountability
·         Ability to maintain strict confidentiality relative to financial data, casino procedures, policies and marketing plans
·         Through various oral and written reports to the General Manager and Corporate Vice President of Property Marketing
·         Through achievement of performance goals