Apps Product Manager_

  • Welwyn
  • Salary: £40,000 - £55,000


  • Manage the app vision, ensuring the roadmap is top class, on trend, on the money and has customers falling over themselves to download and sign up
  • Work closely with the Lead App Developer and Head of Design and UX to develop new app features
  • Prioritise projects in accordance to commercial and corporate impact
  • Report, evaluate and communicate against key app KPIs
  • Work closely with the web product manager to understand how the app can complement the customer proposition
  • Create buy-in for the product vision both internally and with key external partners
  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Develop product pricing and positioning strategies
  • Translate validated ideas into design briefs, and design documents into detailed requirements, user stories and acceptance criteria
  • Scope and prioritize activities based on business and customer impact
  • Work closely with developers to deliver with quick time-to-market and optimal resources
  • Drive product launches including working with Public Relations team, Executives, Marketing, Campaign Implementation and Sales
  • Work closely with the Portrait team to identify, create, develop and optimise all aspects of Portrait within the apps portfolio
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Act as a product evangelist to build awareness and understanding
  • Drive consumer acquisition to the club within the product channels of responsibility and indirectly via the consumer journey
  • Represent the company by visiting customers to solicit feedback on company products and services


  • Product management experience, specifically in digital and ideally with mobile apps, within agile software development environments
  • Used to working as part of a diverse team with different priorities and viewpoints (in this case head of UX and design, lead app developer and head of digital customer proposition)
  • Proven track record of managing all aspects of a successful products and features throughout the product development lifecycle, from ideation, through launch and beyond
  • Ability to develop product and marketing strategies and effectively communicate recommendations to senior management to create buy-in and gain budget approval
  • Holistic understanding of business objectives and how the app can influence performance
  • Good understanding of user experience best practice
  • Knowledge of software development and web technologies
  • Strong problem-solving skills and willingness to roll up one’s sleeves to get the job
  • Skilled at working effectively with cross-functional teams and within a wider matrix business
  • Excellent written and verbal communication skills

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